The story
Built by people who got tired of products that almost worked.
REHAB. started in a London salon, after one too many clients asked the same question — what do I actually use at home? Shelves full of promises, short on results. So we built the alternative. Hair and body care formulated to perform the way a salon does. Daily, at home, without the theatrics.
5 yrs
Founder-led, independent
40k+
Bottles shipped to date
4.8★
Across 2,000+ reviews
100%
Made in the UK
What we believe
Performance is what's left when you take the marketing out.
Every formula is built around active ingredients at clinical levels — not a teaspoon of something exotic at the bottom of the bottle. We test on hair, not on hype. If it doesn't outperform what's already in your bathroom, we don't ship it.
As seen in
"The first hair care that actually delivered on what it said it would do. Genuinely changed my routine."
— — Verified review
For retail partners
Why retailers choose REHAB.
01
Strong, protected margins
Tiered wholesale pricing with full MAP enforcement. We protect your margin as hard as we protect ours.
02
A range that sells itself
Tight assortment, high repeat-purchase rates, hero products that move. No long tail to manage.
03
Marketing that lifts you
Geo-targeted campaigns to drive trade traffic to your store. Co-branded assets, sampling programmes, training materials.
04
Direct support
Founder-led account management. Fast restock, clear lead times, no layers between you and the brand.
From the founder
We built REHAB. for the people who were paying attention.
We're not chasing every shelf. We're looking for retailers who already know their customer — who want to add something considered, that performs, and that we'll back with the marketing weight it deserves.
If that sounds like a fit, get in touch. Real conversations beat cold pitches.
— The REHAB. team
Get in touch
Stock REHAB.
Independent, founder-led, made in the UK. We're now opening conversations with US retail partners.
Request the line sheetWholesale enquiries — wholesale@rehabyourhair.com